Kyle Michelle Weddings Blog
There’s something that we lost in the tradition of tangible mail that a mailman delivers. That personal touch, that excitement you get when walking out to your mailbox wasn’t just to receive the 30 mailers sent to The Current Resident. There is also something we gained. In a society that has been groomed to wait for nothing (patients has become less of a virtue) E-Mail has saved the day!
We have become accustom to needing an immediate gratification (I want it now, Daddy!). So, E-Mail allows us to fill this charge. Here’s the catch…people don’t always answer right away (and the shakes commence).
Most people, especially those in business, receive their E-Mails to their phones. I assume there is a great percentage of “civilians” who also receive their E-Mails to their phones; personal and job E-Mail. So knowing that E-Mail has become the fastest way to connect with people and a better choice than a phone call for someone to inquire (I don’t want to be sold, just answer my questions…please!), we have become obsessed with returning E-Mails we receive quickly.
What truly amazes me is the response we get from clients/potential clients because we answer so promptly. They always seemed shocked and grateful that we got back to them (doesn’t everyone?). We are in the customer service business, we are asking people to trust us with one of the most important days in their lives. A lot of time, energy and most importantly money are spent on this day and if I can’t trust you to answer my inquiry E-Mail, how do I trust you with coordinating an entire day? Even if we aren’t available on a date that a bride-to-be is looking at for, we write a quick response to let them know so they can mark us off the list and continue their planning process.
We admit that we may be a little obsessed with making sure we answer E-Mails right away, even those received at midnight from our Brides on the West Coast (I may have even been guilty of answering an email that I received at 3:00am, from a West Coast Bride, at 3:30am…we had an early flight, I was up!). But, in all seriousness, Brides-to-be think about their weddings 24/7, even the ones who tell us from the beginning they aren’t girly girls, so why shouldn’t we as their planners take the entire journey with them?